China IP Trend: Top Influencer's Pet Dogs Debuted

Jul 2021

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SUMMARYNever's Family, five pet dogs of China's most well-known beauty influencer Li Jiaqi became a popular IP featured in not only cosmetic items by brands such as Fresh and Perfect Diary, but also airlines and cafes. Young Chinese consumers' fondness and craving for cute little things is a trend not to be ignored in this massive consumer market.
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Marketing Strategy
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