Skincare Marketing Strategy: Dermatologist Endoresement

Jun 2021

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SUMMARYChinese beauty consumers are increasingly educated with cosmetic ingredients and benefits, and now they are asking for more. Not only Chinese local functional skincare brands work with multiple skincare experts in product marketing, global brands such as Skinceuticals, Avéne, Estée Lauder and L'Oreal are also boosting consumer confidence with the "dermatologists endorsement" strategy.
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Marketing Strategy
China
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