Premiered on

Thursday, March 4, 2021
Beijing 14:00-18:30 CST / Seoul & Tokyo 15:00-19:30 KST /
Paris 07:00 - 11:30 CET / London 06:00-10:30 GMT
You may watch the webinar on demand until 18:30 CST Wednesday, March 10, 2021
Thursday, March 4, 2021
Beijing 14:00-18:30 CST /
Paris 07:00 - 11:30 CET
You may watch the webinar on demand until
18:30 CST Wednesday, March 10, 2021.

Premiered on

Thursday, March 4, 2021
Beijing 14:00-18:30 CST / Seoul & Tokyo 15:00-19:30 KST /
Paris 07:00 - 11:30 CET / London 06:00-10:30 GMT
You may watch the webinar on demand until 18:30 CST Wednesday, March 10, 2021
Thursday, March 4, 2021
Beijing 14:00-18:30 CST /
Paris 07:00 - 11:30 CET
You may watch the webinar on demand until
18:30 CST Wednesday, March 10, 2021.

You will gain data-driven insights and proven strategies
from global beauty leaders for your NEXT success in China


- China’ Beauty Market Trends Backed by Analyses and Breakdowns of Over 4 Billion E-Commerce Transactions- Case Studies of Fast-growing Beauty Product Categories and Takeaways from Successful Brands- Innovative Branding, Product Development and Consumer Experience Strategies Crafted for China- E-Communication Strategies & KOL / KOC Management


The webinar will be premiered on BigMarker.


*Credit card payments are processed on BigMarker.
If you wish to pay by Alipay, please click here for details



Holly KimHead of Data Business
Daniel A. LangerPresident and CEO
Carol ZhouSenior Vice President of China Business
Innovation and Investments
Michael NorrisResearch and Strategy
Gianvito D’onghiaManaging Partner
Elijah WhaleyCMO
So-Young ChoStrategy Manager & Leader
of Innovation Core Development
Allie RookeCEO
Lin LinCo-Chair CEO
Yongwoo NamFormer Director of BM Division
Yisa HeFounder


Time (Beijing Time)
14:00 ~ 14:05


14:05 ~ 14:50

2020 Online Beauty Trends Roundup and Strategy Planning for 2021

An overview of latest-data-based trends in the beauty industry 2020, and key strategies for brands to succeed in 2021;
A case study of the fast growing "sensitive skincare" in China last year.

Holly Kim

Head of Data Business, MeasureCommerce
- Leads business development and client management of beauty brands in Korea, Japan, Europe, and North America, including Unilever, Johnson & Johnson, LVMH, Amore Pacific;- Spoke on beauty trends in several global seminars including INNOCOS, China International Beauty Expo, InterCHARM and etc.

Cathy Tian

Beauty Analyst, MeasureCommerce
- Analyzes the Chinese beauty market data and identifies market trends for global clients, including Cosmax, Unilever, Johnson & Johnson and etc.
14:50 ~ 15:50

Innovations by Global Companies to Captivate Chinese Consumers

An in-depth analysis of innovative approaches taken by global beauty brands to captivate GenZ consumers and upgrade online shopping experiences in China.

Moderator: Daniel Andre Langer

President and CEO, Equite
- Reinvents luxury brand building through extreme value creation with AI and real time consumer-insight tools in a digitally discrupted world;- Builds brand positioning, storytelling, customer experience and pricing strategy for startups and brands in early growth stages.

Panel: Carol Zhou

Senior Vice President of China Business Innovation and Investments, Shiseido
- Establishes the 1st Shiseido Beauty Innovation Hub in China for creation of consumer-centric beauty offerings;- Promotes strategic alliances with startups and other companies to further accelerate innovations in Shiseido's existing businesses and new sectors;- Incubates new business ideas for the next growth drivers of Shiseido Group.

Panel: Holly Kim

Head of Data Business, MeasureCommerce
15:50 ~ 16:00


16:00 ~ 16:20

The Success of Chinese Domestic Beauty Brands

Case study and key learning of successful Chinese domestic beauty brands;
Tips for global brands to win the mind of Chinese consumers.

Gianvito D’onghia

Managing Partner, Creative Capital China
- Experienced in sales, business development and B2B client relationship management related to branding consulting in the Chinese market;- Assisting domestic brands in building and applying their DNA through product/retail/communication identity;- Supporting international clients in customizing their storytelling and brand experience for the Chinese market.
16:20 ~ 16:40

Product Branding and Creativity

Creative branding strategies and concepts by Chinese and global brands.
Incorporation of sustainability and eco-friendliness into brand strategies.

Panel: Yisa He

Founder, Wuyi Brand
- Former Co-Founder of OIB China;- Currently Founder of Wuyi Brand, a brand strategy consulting firm;- Experienced in branding strategies and developments of men's products, hair color products and skincare in L’Oreal Paris.

Moderator: Campbell Lin

Data Analyst, MeasureCommerce
16:40 ~ 17:05

Predict China’s 2021 Beauty Trends through the Analysis of 2020's Top Selling Products

The secret of the "best-sellers" in 2020;
Data-based prediction of 2021's beauty trends in the Chinese market.

So-Young Cho

Strategy Manager & Leader of Innovation core development, Cosmax China
- Leads the innovation core development team with experience in market research and innovative product development.
17:05 ~ 17:15


17:15 ~ 17:35

Marketing in the Year of Mask

An exploration of what marketers got right in ‘The Year of the Mask’ with a deep analysis of new needs, new territories,
new experiences, and new cohorts.

Michael Norris

Research and Strategy Manager, AgencyChina
- Leads primary research and provides consulting service for luxury, skincare, tourism, electronics and nutrition brands from China, Europe, North America and Australasia.
17:35 ~ 18:15

What Consumers Want and How to Make it Work for Your Brands

Discussion about key factors Chinese consumers consider before buying. Communication and e-communication strategies for brands to meet target consumers' taste. Changes brought by Covid-19 and what brand managers should be cautious about;

Moderator: Allie Rooke

CEO, CleanBeauty
- Helps clean & natural brands and cruelty-free brands enter the China market and maintain brand integrity and long-term strategic alignment;- Advises on how best structure beauty brands' business, sales platforms, partners and marketing;- Experienced in marketing and general management for Chanel, L'Oréal and Burberry.

Panelist: Lin Lin

Co-Chair CEO, CIBE
- In charge of CIBE's beauty & wellness shows in Guangzhou, Shanghai, Beijing and Shenzhen;- Sits on the board of All-China Federation of Industry & Commerce Beauty Culture & Cosmetic Chamber.

Panelist: Yongwoo Nam

Chief Creator, BFactory / Former Director of BM Division, Dr.Jart+
- Aims to innovate the beauty industry eco-system at BFactory;- Specializes in brand and product innovation based on consumer and market insights at Dr. Jart+.
18:15 ~ 18:35

KOL Relationship Management and Analytics

KOL and KOC management strategies for brands in a market environment where peer-to-peer product reviews and word-of-mouth are becoming increasingly crucial.

Elijah Whaley

CMO, Parklu by Launchmetrics
- Improves brand experiences through innovative product designs, engaging marketing, and compelling contents;- Closing the gap between products and consumers by helping brands match customer needs and catch consumer's eye.
18:35 ~ 18:40




Unauthorized downloading, storing, copying, recording, filming, reproducing, publicly displaying, printing, redistributing of the audios, videos and other provided materials of the 'NEXT CHINA Global Beauty Online Seminar' (thereafter the Service) in any forms (including but not limited to mechanical, programatic, robotic, scripted or any other automated means) are strictly prohibited without prior permission.

All right, title and interest, including but not limited to copyrights and other intellectual property rights in the Service belong to MeasureCommerce
‘THE NEXT’ is a series of online and offline seminars held by MeasureCommerce
to bring together experts in beauty and fashion industries with data-driven insights.
The series has set foot in Seoul, Tokyo, Shanghai, and Guangzhou, helping
over 560 brands from 28 countries get connected and develop data-driven strategies.