What COVID-19 Means for Your Strategy in
China's Beauty Market
Webinar SeriesApril 29 - May 20, 2020
From live streaming at department stores to
entirely new product categories, COVID-19 has forever changed China’s beauty market.
Here’s what brands need to know.
WEBINAR SESSION
DATE
AGENDA
SPEAKER
Part 1: Changes in China Beauty Market after COVID-19
April 29th, 2020
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
Week One- Social Distancing Spurs Marketing Innovation
- Hygiene Drive Creation of New Product Categories: Hand Cream Gets and Upgrade, New Marketing Kywords We Need to Foucs On
- CSR, empathic communication and positive messages: key ingredients for customer engagement
- Daily body care: from a functional to an emotional routine through the olfactory experience. COVID-19 accelerates the olfactive diversity of the Chinese fine-fragrance market
- Hygiene Drive Creation of New Product Categories: Hand Cream Gets and Upgrade, New Marketing Kywords We Need to Foucs On
- CSR, empathic communication and positive messages: key ingredients for customer engagement
- Daily body care: from a functional to an emotional routine through the olfactory experience. COVID-19 accelerates the olfactive diversity of the Chinese fine-fragrance market
Holly KimHead of Data Business,
MeasureChina
MeasureChina
Gianvito D'onghiaManaging Partner,
Creative Capital China
(Altavia Group)
Creative Capital China
(Altavia Group)
Shine (Yunyi) ShiCategory Director - Fine Fragrance,
Mane
Mane
May 6th, 2020
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
Week Two- Isolation Changes Makeup Routines
- Open Post-Covid Skincare New Trend
- How Fragrance will support post COVID 19 concepts in personal care
- Open Post-Covid Skincare New Trend
- How Fragrance will support post COVID 19 concepts in personal care
Holly KimHead of Data Business,
MeasureChina
MeasureChina
Blake WangDesign Leader, Unilever
Renato CostaCategory Director - Beauty Care,
Mane
Mane
Part 2: Planning for Success during June 18th and Double 11 Promotions
May 13th, 2020
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
Week Three- Proven Promotional Strategies for 6/18 and 11/11
- Revision & Adaptation of marketing strategies for cosmetic brands after COVID-19
- How to create and use live streaming influencer IPs to enhance sales performance in marketing campaigns like 6.18
- Revision & Adaptation of marketing strategies for cosmetic brands after COVID-19
- How to create and use live streaming influencer IPs to enhance sales performance in marketing campaigns like 6.18
Holly KimHead of Data Business,
MeasureChina
MeasureChina
Yanitta YanCo-Founder,
ChuZhiYin Cosmetics
ChuZhiYin Cosmetics
Valentine SunGeneral Manager
- Marketing Department,
Suning International
- Marketing Department,
Suning International
May 20th, 2020
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
Week Four- Case Studies: Global Luxury Brands vs China’s Local Online Brands
- Key Marketing Trends evolved during COVID-19
- Rapid Learning - Post Pandemic China Beauty Consumer Insights
- Key Marketing Trends evolved during COVID-19
- Rapid Learning - Post Pandemic China Beauty Consumer Insights
Holly KimHead of Data Business,
MeasureChina
MeasureChina
Danni LiuManaging Director Europe,
iBLUE Communication
iBLUE Communication
Lin LinCo-Chair CEO,
International Business
China International Beauty Expo
International Business
China International Beauty Expo
SPEAKERS
Click each speaker to get full bio.Holly KimHead of Data Business
Gianvito D’onghiaManaging Partner
GUEST SPEAKERS
Shine (Yunyi) ShiCategory Director
- Fine Fragrance
Blake WangDesign Leader
Renato CostaCategory Director
- Beauty Care
Yanitta YanCo-Founder
Valentine SunGeneral Manager
- Marketing Department
Danni LiuManaging Director Europe
Lin LinCo-Chair CEO
