What COVID-19 Means for Your Strategy in
China's Beauty Market

Webinar Series
April 29 - May 20, 2020

From live streaming at department stores to
entirely new product categories, COVID-19 has forever changed China’s beauty market.

Here’s what brands need to know.

WEBINAR SESSION

DATE
AGENDA
SPEAKER
Part 1: Changes in China Beauty Market after COVID-19
April 29th, 2020
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
Week One- Social Distancing Spurs Marketing Innovation
- Hygiene Drive Creation of New Product Categories: Hand Cream Gets and Upgrade, New Marketing Kywords We Need to Foucs On
- CSR, empathic communication and positive messages: key ingredients for customer engagement
- Daily body care: from a functional to an emotional routine through the olfactory experience. COVID-19 accelerates the olfactive diversity of the Chinese fine-fragrance market
Holly KimHead of Data Business,
MeasureChina
Gianvito D'onghiaManaging Partner,
Creative Capital China
(Altavia Group)
Shine (Yunyi) ShiCategory Director - Fine Fragrance,
Mane
May 6th, 2020
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
Week Two- Isolation Changes Makeup Routines
- Open Post-Covid Skincare New Trend
- How Fragrance will support post COVID 19 concepts in personal care
Holly KimHead of Data Business,
MeasureChina
Blake WangDesign Leader, Unilever
Renato CostaCategory Director - Beauty Care,
Mane
Part 2: Planning for Success during June 18th and Double 11 Promotions
May 13th, 2020
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
Week Three- Proven Promotional Strategies for 6/18 and 11/11
- Revision & Adaptation of marketing strategies for cosmetic brands after COVID-19
- How to create and use live streaming influencer IPs to enhance sales performance in marketing campaigns like 6.18
Holly KimHead of Data Business,
MeasureChina
Yanitta YanCo-Founder,
ChuZhiYin Cosmetics
Valentine SunGeneral Manager
- Marketing Department,
Suning International
May 20th, 2020
1:00 PM GMT / 9:00 AM EST /
9:00 AM EDT / 10:00 PM KST
50 min
Week Four- Case Studies: Global Luxury Brands vs China’s Local Online Brands
- Key Marketing Trends evolved during COVID-19
- Rapid Learning - Post Pandemic China Beauty Consumer Insights
Holly KimHead of Data Business,
MeasureChina
Danni LiuManaging Director Europe,
iBLUE Communication
Lin LinCo-Chair CEO,
International Business
China International Beauty Expo

SPEAKERS

Click each speaker to get full bio.
Holly KimHead of Data Business
Gianvito D’onghiaManaging Partner

GUEST SPEAKERS

Shine (Yunyi) ShiCategory Director
- Fine Fragrance
Blake WangDesign Leader
Renato CostaCategory Director
- Beauty Care
Yanitta YanCo-Founder
Valentine SunGeneral Manager
- Marketing Department
Danni LiuManaging Director Europe
Lin LinCo-Chair CEO

OUR PARTNERS