Case Study: The UK Brand Shakeup Grew Fast in China's Male Cosmetics Market
Aug 2021MeasureCommerce Membership
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SUMMARYRealising the difference between male and female skin and the lack of easy-to-use makeup product for men, the founders of the British brand created a hybrid skincare cosmetics product that exactly fill this gap. Featured in multiple fashion shows and beauty magazines at home, the brand was already on par with mainstream brands soon after making its way to China.
