Makeup Market: Rising Demands for Anti-Oxidizing & Water-Resistant Foundations

Jul 2021

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SUMMARYWith mask wearing becoming the new normal and increasing focus on base makeup, consumer demands in foundation have stretched to "long-lasting", "water-resistant", "anti-oxidation", "non-oxidising shade colour", etc. Makeup beauty brands are now adding new ingredients and providing test results for their foundations, while Chinese consumers are creatively home testing these product claims.
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